SICK of hat tantrums? We were too.
Hat on. Hat off. Hat in the pram wheel. Hat gone forever at the park. We built Luma around one small buckle that tiny hands can't undo - so the hat stays on, and the afternoon keeps going.
Why Luma?
Not All Hats Are Built the Same
We built Luma from the ground up for kids who live outside.
| Key Features | Our pickLuma | Generic Kids Hat |
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Secure Buckle
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Registered Design
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UPF 50+ Protection
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Sometimes |
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Waterproof
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Neck Flap and Wide Brim
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Machine Washable
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Australian Designed
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- More hat days.
- UPF 50+. Always.
- Designed under Australian sun.
- More hat days.
- UPF 50+. Always.
- Designed under Australian sun.
- More hat days.
- UPF 50+. Always.
- Designed under Australian sun.
- More hat days.
- UPF 50+. Always.
- Designed under Australian sun.
UPF 50+
We only use the highest quality UPF 50+ fabrics to ensure we're doing the best for your little ones skin.
Australian Designed
Luma is designed under Australian sun, created by Aussie parents, for summers in Australia and beyond.
Machine Washable
All our hats are machine washable, so the sand, sunscreen and mystery stains can come right out.

TWO BOYS. ONE NAME.
Luma is Luca and Max - the two boys who flatly refused to keep a hat on, and the reason we built one they couldn't get off. The name is theirs. The handwriting is too.


